Mr. Aftab-ur-Rehman Rana is professionally associated with tourism industry since 1988. He is a well-known figure in tourism sector due to his pioneering efforts for the promotion of youth tourism, adventure tourism and ecotourism in Pakistan. Presently, he is working with USIAD Firms Project as a Tourism Development Specialist. Previously, he has served Adventure Foundation Pakistan as Director General and Tourism Development Corporation of Punjab (TDCP) as Senior Tourism Promotion Officer. He has also worked with the government of KPK and Gilgit Baltistan to develop regional tourism policy and framework for the public-private partnership in tourism sector. He is also the founder of sustainable tourism movement in Pakistan and a pioneer of ecotourism in Pakistan.